Our story

A jig became
a brand

Core Tackle started with a problem every tournament angler knows: the rig that catches doesn't exist at retail. So we built it.

Founded in Stevens Point, WIMLF Bass Pro TourFish the Moment
Built by anglers
who actually fish
$750K+ MLF winnings
160K+ YouTube subs
The founders

Built by anglers
who actually fish

Core Tackle was started by Major League Fishing pro Matt Stefan and Jonny Schultz of Fish the Moment. Every rig is a practical fix to a real technique: prototyped in the shop, then tested on bodies of water across the country before it earns a spot in the lineup. Designed in Stevens Point, Wisconsin. Fished everywhere.

Matt Stefan Co-founder · MLF Bass Pro Tour · 39 yrs fishing
Jonny Schultz Co-founder · Fish the Moment · Deep Dive App
How we build

The Core Tackle standard

01

Solve a real problem

Every product starts as a fix for a technique the pros actually fish, not a color swap on something that already exists.

02

Test until it's proven

Rigs earn their spot across seasons of water time on rivers, grass lakes and ledges before we sell a single pack.

03

Made in the USA

Designed and built here, with the quality control that lets us put our names on the package.

Find my rig

The right rig for
your water

Tell us where you fish and how, and we'll route you straight to the rig that catches on your lake, not a wall of 90 SKUs. Takes 20 seconds.

2 questions 20 seconds Always outputs a rig