Insider exclusives

Baits the market
has not met yet.

Every month a brand-new design ships to Insiders first, months before it reaches any shelf. These are the drops so far. Members can buy any of them, any time.

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The drop record

Released to members

One new design · every month
Finned SwimbaitMAY 2026Insider exclusive

Finned Swimbait

$6.99
Members only · join to unlock
Sled JigJUNE 2026Insider exclusive

Sled Jig

$5.99
Members only · join to unlock
Hover MinnowJULY 2026Insider exclusive

Hover Minnow

$6.99
Members only · join to unlock
The StacheAUGUST 2026Now in retail

The Stache

$8.99
Members fished it first · now open to everyone

How the club works

A new, unreleased design lands in your box every month: $40 or more of product for $30, shipping included. Fish it months before anyone else, then restock any past drop whenever you want.

Join the Insider Program →
  • A new design drop every month
  • First on the water, months before retail
  • Buy any past drop, any time
  • Monthly live streams with Matt & Jonny